Target Audience

The research into existing products has made me come to the conclusion that my target audience will range from 18-30 and my product will be aimed at both male and females. The genre of music will be rock/pop/indie incorporated into one, similar to the style of NME magazine. I have chose this audience as it's the similar age to me and people I know and the genre of music relates to the genre which I like, therefore I will have more knowledge and be able to create an end product that looks as professional as possible.