Evaluation - 3

What type of institution might distributy your media product and why?

IPC Media stributes one of the most popular magazines, NME. I have based some elements of my layout and typography on those similar to NME, for example I have used the same font on my front page quote as they have on the example I showed in my research stage. However, as I have used similar elements and my music magazine strongly relates to NME, this means that IPC would be less likely to distribute my magazine as the 2 genres are too similar, therefore another company would give it more rivalry.

Bauer Media would be more likely to distribute my magazine, although it currently owns another popular music magazine 'Q', I feel that my magazine would fit nicely within their company and be a strong rival to the productions from IPC media. However, both companies are very sucessful, therefore either would be a strong company to have as your main distributor as you'd earn a lot of profit and as they already have a good reputation, that would be quickly gained towards my medi product also.